Problem
Bread On Us UAE, a popular bakery in the United Arab Emirates, faced significant challenges with its social media presence. Their profiles lacked essential information and the quality of their design posts did not meet industry standards, resulting in low engagement and limited brand visibility. SketchArt was tasked with addressing these issues and revitalizing Bread On Us UAE's social media strategy.
Challenges:
1- Incomplete Profile Information: Bread On Us UAE's social media profiles lacked crucial information such as contact details, bakery offerings, and brand story, hindering audience engagement and brand credibility.
2- Subpar Design Quality: The design posts shared on Bread On Us UAE's social media platforms did not reflect the bakery's freshness and quality, failing to attract and retain audience interest.
3- Inconsistent Posting Schedule: Irregular posting schedules led to a decline in audience engagement and reduced visibility on social media platforms.
Solution
Comprehensive Profile Optimization:
1- SketchArt conducted a comprehensive review of Bread On Us UAE's social media profiles and optimized them with complete and accurate information, including contact details, bakery products, and the bakery's story.
2- Key elements such as profile pictures, cover photos, and bio sections were updated to align with Bread On Us UAE's brand image and showcase its unique offerings.
Redesigned Visual Content:
1- SketchArt collaborated closely with Bread On Us UAE to develop a new visual content strategy that reflected the bakery's freshness and quality.
2- High-quality images and videos were created to showcase Bread On Us UAE's delicious bakery products, ingredients, and behind-the-scenes processes in captivating and visually appealing ways, capturing the attention of the target audience and enhancing brand perception.
Strategic Content Calendar:
1- A content calendar was devised to plan and schedule posts in advance, ensuring a consistent and engaging presence on social media platforms.
2- SketchArt implemented a strategic posting schedule based on audience insights and platform analytics to maximize reach and engagement during peak times when the audience was most active.